The biggest feature of fashion apparel products is seasonality. They sell T-shirts and shorts in summer, coats and trousers in autumn and winter, and Beanie hats, which are popular among European and American teenagers.

As a fashion item, color and style are important factors influencing the sales of Beanie hats. What colors do consumers from all over the world like? Does the color of the year released by major organizations have any guiding significance for consumers to buy Beanie hats?

Randomly selected 10,000 Beanie hat orders in the peak season of 2021 and found that: the sampling sample shows that among the product colors of Beanie hat category orders, orange, which is most similar to coral orange, accounts for no more than 2%, and consumers around the world still buy more Traditional classic colors such as black, red, white, gray, and coffee. Among them, black is the color with the most orders, accounting for more than 20%, gray accounts for more than 7%, red and brown account for more than 6%, and white accounts for nearly 6%.

Considering that hats are a kind of clothing accessories, wild colors are naturally more popular. The colors in the major national markets of Beanie hats are also very similar: black, red, brown, gray, and white are the main sales colors in major national markets.

Is your favorite color one of the five best-selling colors?